Small Steps That Can Help You Take Your Business To The Top

Every business owner wants to make sure that their business is at the top eventually. Whether you want a business at the top of the search engine results pages, or just figuratively ‘at the top’, there are a few things you can do to help you with this. Here are some small and easy steps you can take to help your business get to the top:

Write At Least One Blog Post A Week

Content is king, did you know? You should, because it’s been this way for a while now. Content is the only way to get people coming back to your site for fresh and exciting information, to drive new traffic to your site and products, and to establish yourself as an expert in your niche. Writing at least one relevant, helpful and interesting post per week is a must. Generally, those who publish 15 per month generate around 1200 more leads. Of course the main thing is to post quality posts over quantity posts, so if you can only do one or two a week that are great pieces of writing, do that. Just make sure you’re consistent!

Promotional Free Stuff

Promotional free stuff is a great tactic to use. People love free stuff, you can’t deny it. Giving free stuff with your logo emblazoned on it will help to keep you in the forefront of their minds. You can give this stuff at expos, conferences, or simply in your physical store. You just need to make sure that the stuff you give away will get used regularly, like mouse mats with your logo. This is something that can be used day in day out, and your logo is going to be there for all to see.

Set Up A Facebook Page

All social media channels can help you to take your business to the top, but it’s no secret that the main platform is Facebook. Setting up a Facebook page and using it to create relationships with your audience is one of the best things you can do. Creating relationships should be your focus, not promoting your products. It’s called social media for a reason! Make sure you’re posting regularly, at the right times, and including attractive images so that your posts get more attention. There are so many clever things you can do to use Facebook properly!

Focus On Customer Retention

Instead of focusing on getting new customers, focus on customer retention. New customers are great, but it’s been proven to be much easier to retain past customers than to gain new ones. Make sure you retain them by building great relationships, offering bonuses and rewards, and giving them exclusive offers. Make your interactions with them personalized too!

Give Thanks To Your Staff Every Day

Your staff are also important, so make sure you give thanks to them every day. Staff who receive recognition from their boss are far more likely to work harder, feel more satisfied at work, and help to give you a better business image.

Ready to take your business to the top?

Recovery: It Isn’t Just Physical

Your whole adult life, you plan for emergencies. You plan a savings account to back yourself up if you need it for rent or utilities when times get tough. You plan for a retirement account for when you finally take a step back from working in the office. All this planning is done to make sure that you have a cushion for when things either go wrong in life, or change. The trouble comes when the unexpected happens and you aren’t quite covered enough financially or emotionally to cope with it. When things change abruptly, the two casualties after your physical body are your mental state and your financial state. Both of these are up in the air, because the unexpected doesn’t mean you have a troubled time and carry on as if nothing has changed. Sometimes in the event of an accident or injury, everything changes.

Being in in accident or finding yourself out of work can cause havoc on your finances and the idea of having to plan for the aftermath of an accident or redundancy can feel relatively morbid! Getting into trouble with an accident usually means that the first thing you think about is recovering from injuries. You don’t immediately think about much more than the pain or medication, and even having to think about health insurance and medical bills can feel like too much to deal with at once. The thing that you have to remember is that your recovery from an accident is more than just about the physical recovery. Once you have healed on the outside, you have to work on your mental and emotional health as well as your financial health, which an accident can greatly affect. When it comes down to it, the medical care you receive isn’t the end of your recovery, and you have to know what to do next. We’ve put together some ways you can help yourself to recover fully from the aftermath of injury caused by accidents, in the hope that should you ever find yourself in a position of needing extra care, you can manage.

Emotional Health.

Going through an accident, whether that’s at work or on the road, is traumatic. Sure, the injuries you may have picked up may be superficial or they could be more worrisome, but the lasting effects are not often the ones you find on your bones or skin; they’re in your head. Post-traumatic stress is very difficult to deal with, and if you have been in a car accident, then you could even find it difficult to get back into a car for a while. Emotionally, an accident affects the way you view a situation, can tear down self-esteem and self-assurance and make you feel extremely panicky about the general world around you. Flashbacks are the norm after a trauma, but it doesn’t make it any easier to deal with.

After a traumatic time, you experience shock straight away. This is the brain’s natural way of protecting you from your own emotions. Sometimes the shock dies away gradually, but there are times where one day you’ll feel just fine and then the next your accident will come into sharpened focus and your world will feel like it crashes down. The unfair result of what you are going through could prompt you to contact personal injury lawyer Kate Stebbins, as compensation will be something you could claim in the aftermath. Contacting someone to help with compensation after an accident may feel overwhelming, but you have to think about how your injury has affected and changed your life and go from there.

Anxiety often rears its head after a trauma, as the fear of being back in that situation can consume your thinking. Seeking professional help is usually the answer when it comes to anxious feelings, but the problem there is that your financial situation after an injury may prevent you from getting the help you need. This then sinks you into a cycle of not knowing whether you can get the help you need at all, and thus never recover from the anxiety fully. There are some techniques such as these that you can do at home to help anxiety after trauma, but ideally professional help is the best route to go down. It’s simply one of the ways that you can be financially troubled after an accident.

Financial Health.

We’ve mentioned planning for the unexpected in life, but what can you do if your life has been dramatically changed after an accident, and you cannot work for some time? Savings only take you so far, and you need to be able to plan your outgoings with very little incoming. You may have to contend with medical bills, as these are the most obvious cost of an injury. The severity of your injuries will often dictate how badly your finances will be in the future and life changing injuries can mean you never go back to work at all. Accidents come with transport to hospital, scans, tests and time to recover and none of that is cheap, even with a solid health insurance plan like these. You also have to factor in how much of your wages you will lose if you have time off work, which can end up affecting your career altogether.

Finances often become difficult after an accident and recovering your finances means you need help. Compensation after an accident can help, alongside government benefits like these to support you while you get through the trauma. No one likes to rely on family or friends after an accident, but you shouldn’t feel ashamed if it comes down to that. People always want to help and relying on them means that you have a good support system who are with you through anything. This should help your emotional health as well as prop your finances immensely. Pain and suffering after an accident isn’t easy to quantify, and so you can’t truly tell how long it will take you to recover physically, mentally and financially after a traumatic time.

There is a finite amount of time you could take away from the workplace before your employer has had enough and can’t keep your job open anymore. Of course, you legally cannot be fired for being in an accident, but there will be a period of time that you can take to recover and if you go beyond that time your employer may have no choice but to replace you. When you can finally go back to work, you may have to take reduced hours due to rehabilitation of your injuries and other physiotherapies. The simple fact is that no matter how prepared your finances are, recovery after an accident can be extremely difficult.

Life-changing incidents that result in injury do not just refer to the time spent in hospital or away from work. These incidents affect you long term effects can last for years, and even with therapy you could find yourself in dire straits when it comes to your lifestyle. You will have been accustomed to a certain way of living, as well as a certain comfort within your own mind. Traumatic accidents and injuries can displace you and that recovery takes a long time. Physical recovery is always hard, but life in the after of a trauma is always harder to cope with than bumps, bruises and broken bones.

Dispel The Dark Clouds From Your Blue Sky Foreign Property Investment

For many property investors, foreign real estate has been looking like a more and more attractive option. In part, this is down to rising house prices here on home soil, a situation which only looks set to get worse. Thanks to home prices moving at their fastest rate in three years, U.S. investment isn’t viable anymore. Unless you have hefty savings to play with, you don’t stand a chance of getting anywhere.

But, overseas investment is another matter. By choosing the right area to put your money, you stand to see a major profit for a smaller upfront cost. It seems like a no brainer, right? And, if you manage to invest before a major property boom, your overseas efforts could become more than just a sideline. You stand to make it big. Areas like Indonesia, which have yet to see any significant investment, are your best bet. Take a look listings from companies like RumahDijual to get an idea of how this area compares price wise. The chances are, this will be enough to convince you this investment is worth making.

But, if a foreign investment is such a solid idea, why don’t all the great property gurus operate abroad? In truth, there are a lot of things you need to consider before overseas investment can work for you. Many investors fail to take the first step because they can’t get past these barriers. But, to help ensure you don’t make the same mistake, we’re going to consider ways around the problems.


The Laws

When buying overseas, you have to get your head around the laws of the country you’re operating within. In many areas, selling to foreign investors isn’t plain sailing. Some countries have blanket bans on such operations, while others have laws that make things difficult.

Keeping with Indonesia as an example, up until 2016 it was near enough impossible for overseas investors to get a look in. Recent law changes have made it possible to break ground there, but there’s still a long way to go. Only Indonesian citizens, for example, are allowed freeholds on properties. As an investor, you’ll be looking at a leasehold. While this lasts for 25 years and can now be extended, it may not be what you had in mind.

You’ll find similar rules within a variety of areas. Make sure to do your research on the legal side of things before you take action. You may be best off opting for areas which have lifted all sanctions like these. Turkey, for example, lifted their ‘reciprocity’ law in 2012. Acting so soon after a law change may be your best bet at getting property before everyone else spots the opportunity.


The Exchange Rate

When operating overseas, you’ll be purchasing a house in a different currency to your own. Believe it or not, this is enough to keep many potential investors at bay. In some ways, it’s easy to understand why. If you fail to get a decent grip on exchange rates, you could spend over the odds. But, there’s no need to let this issue hold you back. With a little careful research, there’s no reason to get bogged down in details here. Once you know where you’re buying, take some time to get your head around current exchange rates. Within a few weeks of your search, you should have a decent idea of the prices you’re working with. To help judge whether you’re getting a good deal, compare prices abroad with those closer to home. If you’re buying in the right countries, the difference will be extreme. If there’s a small gap between the two, you may want to search elsewhere.

Foreign Buyer Tax

Foreign buyer tax has been in U.S. news a lot of late, with sanctions and rising rates pushing away foreign investors. And, you’ll face similar sanctions in your efforts to invest. All countries have differing rates of tax for those buying with investment in mind. Often, you’ll be paying higher than you would for, say, residential property. Countries are often reluctant to let foreign investment in. As such, high tax rates are often used as a deterrent.

Whether this should stop you acting is another matter. Find out about the tax in your chosen country as soon as you can. If you factor the added cost into your search, you should still be able to pay less than you would have otherwise.


Language Barriers

On a more practical level, you’ll have to find a way to overcome language barriers throughout negotiations. It’s hard enough getting your head around all the above, but even worse when everyone you deal with speaks a different language. If you aren’t careful, you could agree to something you aren’t comfortable with.

Learning the basics of the language in your chosen country is worthwhile. That’s not to say you need to be fluent, but being able to understand key words will make your life much easier. It’s also worth contacting an English speaker in the country you’ve chosen. A professional who can operate on the ground there will do a lot of the negotiating for you. As such, you’ll find it much easier to reach a bargain.

And, once you do start renting your property, you’ll need to consider how best to interact with your tenants. As a landlord, you need to be available for queries and maintenance issues. Obviously, there’s more to this issue than simply a language barrier. Even if you and your tenants could communicate, there’s not much you can do from another country.

As such, it’s worth either putting someone on the ground or finding an existing company which can take care of matters. Often, letting agents will be able to deal with any major issues. Though, bear in mind that this service does come with a fee. Again, make sure to consider that when looking for properties. If you fail to take extra costs into account, you may find yourself no better off for your overseas exploits.