Protecting Your Startup From Copycats That Could Destroy Your Momentum

When you first introduce a revolutionary new idea into an industry, it’s incredibly common to see it become the target of copycats and even theft. Even your name isn’t safe because there’s a good chance that people will try to steal it or create spin-offs so that they can leech off your success. This is why it’s important to put a big focus on protecting your startup from copycats so that your momentum isn’t ruined.

If you feel like your business has kicked off to a good start, then it’s time to look for ways to protect your startup from these copycats.

 

Forming Partnerships

Partnerships can be more than just you linking with another business for mutual gains. A partnership can also be with lawyers that have all of the legal expertise in order to help you protect your business. There are other partnerships too such as aligning yourself with key players in the industry or even figureheads that have a lot of influence. There are many ways to form a relationship with other players in the industry, but picking and forming your strategic partnerships can play a huge role in determining your success and how you stay away from the copycats.

Build a Brand Online

This tip sounds really obvious but it’s a good idea to keep it in mind when trying to grow your company. The internet is one of the best ways to quickly grow your brand thanks to the amount of exposure you can get from it. However, you need to think about things such as PR, advertisements, PPC and also SEO if you want it to become a success. However, the faster you build your brand, the quicker you can establish your own presence and make it harder for copycats to leech off your success. If you manage to future-proof your business then it’s even harder for copycats to compete. However, if you’re still in a startup stage, then it’s very easy for people to clone your work and take advantage of your early developments.

Build Your Personal Brand, Not Just Your Business

It’s never a bad idea to have a face attached to your business. Much like how Steve Jobs was synonymous with the brand Apple, you too could be a figurehead in your industry as long as you build your personal brand around yourself and not just your business. When your face is personally affiliated with your company, it suddenly becomes much harder for copycats to steal your work or pose as you. Attaching a face and building a personal brand around your company is also a good way for your customers to emotionally invest in your business.

Final Words

Copycats can completely destroy your momentum as a startup and it’s possible for them to ruin your company altogether. By following these tips, you can quickly secure your brand and ensure that copycats have fewer ways to invade your industry and steal your customers away.

Business Focuses For This Year

When you decide to start up your own business it can certainly be a real jaw-dropping moment. You have an idea, you may have thought about it for some time, but the moment you decide to take that plunge can really leave you feeling on a high, as well as the anxiety of what will happen moving forward. A business is something that needs to be nurtured, it needs to grow. The idea can then be developed, you can plan and try and predict where you will be, but you have to take that leap of faith to make it happen. It can certainly have you feeling a little edgy, if not elated at the prospect.

Fast forward to today and your business may be a real success. Perhaps you have gone from strength to strength when it comes to moving your business forward. However, there is always more that you can do. So I thought I would share with you some of the areas you could focus on for the rest of this year. Perhaps improving sales, making more money, it taking your business to the next level.

 

Focus on obtaining more assets and capital into your business

Many small businesses start off with no capital or assets, just a small investment, that either comes from the bank or from their own savings pot. However, once you start to build your business it is important for you to obtain assets and manage investments well, this is when an algorithmic trading platform for quants could come in handy. Having the right assets and investment management, as well as using it as a chance to increase the capital you have, is a great way to reinvest back  into your business so that you can help your business grow and become more successful.

 

Focus on customer experience

Customer experience is key. But some businesses fail to see the importance of it. Once they have the money and the product is dispatched or the service is completed they think that this is the end of it, but it shouldn’t be. Customer experience starts from the moment your potential customer lands on your website or comes into store. It is how they are dealt with, how easy it is to use your website, and the communication that goes from the start to the finish. Customer experience and good customer service can then lead on to that customer sharing their experience with others. Recommending you to their friends and family, maybe even coming back again for repeat business. This is when you can shop your existing customer base and guarantee certain sales. However, none of that would be possible unless that customer has had a good experience with your business.

Focus on getting more sales into your business

Maybe this is the year you want to blow your profit reports out of the eater. BUt in order to do that you need more sales, and in order to get more sales you need a plan on how you are going to do it. It might mean focusing on your brand and website. After all, so much is done online these days. Having a decent website that is easy to use and informative could make the sales process for the customer easier and quicker. Enticing them to complete a transaction or come back again. You may want to think about your brand and logo, what doe your image say right now? Is it giving the right message? Thinking of these things could make your business more approachable to buy from.

 

Focus on expansion

Maybe expansion is the key focus this year. Perhaps you want to look at adding to your product range or the services you offer. Maybe you like the idea of expanding your business by taking it from an at home enterprise and actually having a store or place to work from where you can store extra stock to meet demand. Expansion can come in different ways, but it could help provide you with the future opportunities you are looking for with your business.

 

Focus on relocating

Finally, maybe you already have a store or office you work from, and relocating could be the best move for your business. Or even opening up another store or showroom in another town or location in the country. This could be seen as another way to expand, or you could be doing it to make business life more easier to proceed with.

I hope that some of these things to focus on help you with your business ventures this year.

5 Professional Services That Can Improve Your Financial Position

When it comes to your finances, you may find that you’re used to dealing with most things yourself. Because money always seems to be one of those things that we don’t really want to talk about. Money is private and it’s personal, and it’s something that you don’t always want to get others involved in. So, you often spend a lot of your life attempting to deal with most things yourself. However, this isn’t always the smartest idea. Because unless you’re a finance professional yourself, or you happen to know a lot about finances, you may find this hard. You’ll also be missing out on making the most of your money. So let’s take a look at some of the professionals you could turn to when you want to maximize your money.

Stock Broker

Up first is a classic – the stock broker. When you think about working with a stock broker, you can immediately be put off by your position. Because when you’re a novice, and you don’t know a lot about finances, it makes you believe that you shouldn’t be working with a broker. But when you think about it, if you were knowledgeable, then you wouldn’t need one. So you’re the exact kind of person that a stock broker would work with. By working with one, you should find that you can make smarter decisions when it comes to investing.

Realtor

When you’re looking to buy a house, you’ll soon realize just how tough and time-consuming the entire process is. And if you’re busy, this could cause you a significant amount of stress. So you’re going to want to find a realtor, like Buyer’s Corner Realty, which can make this easier on you. At the same time, when you’re working with a professional you should save money in the long term, as you won’t make any financial mistakes. They can also work for you to negotiate the right costs and terms too.

Financial Advisor

But there are also other areas of your finances, and not just your investments or mortgage, that you’re going to want to deal with. A fine example of this is your pension. Yet if you have no idea what you need, or what you should be paying into it, a financial advisor is going to be great for you.

Accountant

If you struggle to file your taxes each year, then you may want to think about saving yourself a lot of time and stress and hiring an accountant. Because not only can they take over your tax issues for you, but they can provide you with invaluable advice. This can really help you to push your finances, particularly when you’re self-employed.

Business Consultant

Finally, while we’ve touched on the topic of business, if you are self-employed or run your own business then you may want to consider hiring a consultant. When you work with a business consultant, they can help you to improve your process and maximize your operations to increase profit.