It’s Time To Streamline: 5 Staple Business Operations Made Simple

When your business is running smoothly, you’re always going to feel a little better. Because we all know that running your own company can come with a lot of stresses. As much as we’d all like things to go as seamless as possible at all times, this very rarely happens. The business world can often have a mind of its own, and this can cause a lot of chaos for you. Most of the time, you can handle the ever-changing environment that you’re in. But when your business gets busy, things just tend to go out of the window – and this is when the chaos sets in. Because as you grow, your operations increase and your current systems don’t always stand a chance at surviving. So instead, you have to be able to react.

One of the best ways to do this is to try and simplify things. It’s easy to believe that now your business is bigger, you need more intricate systems and processes in order to keep things going, but this is rarely the case. As things start to develop and grow, you’ll benefit more by really streamlining your operations and looking to automate things as much as possible. So if you’re struggling to stay on top of everything, these solutions could be exactly what you need.

Sales

 

First of all, we’re going to work on really streamlining the way that you do sales. Whether you’re looking to increase your sales or control them, these solutions can help.

Hiring A The Right Staff

To begin with, it’s always going to essential for you to have the right staff in place. It can be tempting to take on newbies and train them as a cheaper option, but if you’re not getting the results you need or you don’t have time to dedicate to this, then it’s going to be a big mistake. So instead, you need to seek out the best sales people that will increase your turnover and get the job done. It’s better to have a few really great team members than too many that just aren’t performing.

Bringing In A Line Manager

If bringing in the right people is the first thing you need to do to streamline this department, hiring a manager will be the second. It can be easy to think that you can just oversee the sales, but this job is so important, that it needs to be done right. If you want everything to run smoothly, you need to hire someone experienced to oversee things so that you can get back to running the show.

Utilizing The Right Software

To help you keep track of everything, see results and where you are in the sales process in one go, you’re going to want to bring in the right sales software. Take a look at some of the best on the market with TenFold and do a trail. This is going to make your sales process more efficient, as well as easy to manage.

Marketing

Next, you’re going to want to tackle your marketing. This is going to help you to generate more revenue and control your operations a little more.

Get Talking

First of all, you’re going to want to make sure that your sales and marketing departments are really talking to each other. A lot of the time, your sales team will need to know what kind of promotions you’re running or who to target at different times. Vice versa, your marketing will benefit from the sales team’s feedback to help them make future decisions. So get them talking and make things easier for yourself.

Join Things Up

Next, you’re going to want to do something that will make your marketing more effective, and easier to manage. Integrated marketing is the processes of joining up your channels and messages so that you’re being consistent. It’s a more efficient way of marketing, but it’s also easier for you to stay on top of, because you’re effectively pushing the same thing across a range of channels.

Outsource

From here, you’re then going to want to think about bringing in some help. It can be tough to track all of the activity alone. Even when you have a team, when your business is growing, things can be tough on them too. But by bringing in an agency or a range of specialist agencies, you’re lightening the workload and streamlining the way that each area of marketing is managed.

Finance

When it comes to your finance department, you’re going to want to give things a complete shake-up by bringing your processes into the modern world.

Introduce Automation

Gone are the days where you have to handle all of your financial processes manually. If you’re running things alone, or even if you have a team, bringing in automation software the like DataServ, LLC products is going to change the way you do business. You won’t lose track of invoices or forget to make payments, because everything is tracked for you. If you want to boost efficiency as well as streamline things, then it’s time to automate.

Involve Your Accountant

Working a lot closer with your accountant is going to really transform the way that you do business. Not only can they take some of the pressure off, but their expert advice can often save you from making financial errors (and also save you money in the long run too).

Embrace Technology

You’re also going to want to make sure that you’re staying ahead of the curve when it comes to technology. Right now, technology is transforming finance, which is making it easy for businesses and consumers alike. But you do have to get on board. Go contactless, accept online payments in a range of formats, and try to do everything online or at least digitally. This is going to make your systems much easier to manage.

 

Customer Service

When it comes to your customer service, you’re always going to want to make sure that you’re doing everything you can to keep the customer happy. And looking to improve the way you do things will always help you here.

Be Available

If you want to make your customer services easier to manage, then you have to stay on top of things. Keeping your customers happy means being available when they need you. So think about the different online methods, such as live chat or email, that you can use. Work with the right software companies to manage this all in one place and make sure this gives you quicker response times too.

Work On The Experience

Customer experience is one of the most important parts of any business. Because if your customers aren’t happy, they won’t stay customers for long. By bringing in the right software for your customer services, you’re on track towards streamlining this, but you do also have to ensure that you keep the experience up by going the extra mile. You’ve saved time by being available, but you don’t want to make them feel as if you’re being too quick or brash. So think about the technologies you can implement to increase their experience online (or in-store), and make their experience more streamlined, such as quicker checkout processes or the right recommended products.

Bring In Account Managers

If you’re B2B or you want to make sure that you’re really taking care of the customers that matter the most, you’re going to want to look at working with account managers. One or two can help you to keep your main customers happy and ensure that you’re being efficient when it comes to nurturing relationships.

Product Or Service Delivery

 

And of course you’re going to want to really work on your product or service delivery process. Again this is to help you streamline things, but also to benefit the customer experience too.

Using The Right Software

You’ll notice that software seems to be a running theme, and that’s for a very good reason. Because there are so many great developments that are going to make running your business easier, it would be silly not to implement them. And the same goes for ecommerce software. Consider some of the frontrunners on WebsiteBuilderExpert to find out which is going to transform your product or service sales and delivery process.

User Journey

Next, you’re going to want to look into user journey mapping. This is going to be crucial for helping you to make the buying process easier for your customers, which in turn will streamline your sales process and alleviate a bulk of your customer service queries too.

Going The Extra Mile

Finally, above all else, you’re going to want to make sure that you go the extra mile. Really, this is something that can apply to your sales and customer service sections too. When you’re able to streamline your processes and really tighten up your operations, you’ll have more thought and time to be able to really make your company a necessity for your customers and boost your business overall.

How To Make Your Business Pleasurable For Your Customers

Running a business is hard. There are so many different factors to think about that sometimes the most simple of things like customer satisfaction becomes forgotten about. Without your customers, it would be pretty much impossible to run a successful business. That’s why it’s important to make sure that the experience that your customers have when dealing with you or any members of staff, is bar none. However, it can be hard  to establish a good working relationship if you’re not clued up on the best ways to do so. Here’s how you can make your business pleasurable for your customers to deal with and so that more importantly, they return.

Make each interaction personal

There’s something lovely about going somewhere to buy something and feeling like the person that you dealt with really cared about you. Not all customers will be interested in this kind of service, but doing your part will ensure that people who appreciate this kind of thing walk away from the experience feeling uplifted by your service. Greet each customer with a smile and ask them about their day, and if you come across a customer that you’ve seen before, be sure to welcome them back. This will greatly improve their experience and make them likely to come back.

Welcome diversity

One of the biggest reasons for customers being put off a business is the lack of diversity and techniques to handle people who are different from you in some way. A language barrier between the customer and a member of staff can make communication and effective customer service very difficult. Translation services from the translation people are now widely available where you can make it easier to communicate with customers via website translation and even interpretation. Making the extra effort for your customer will go a long way and encourage them to only only return, but to recommend you to a friend.

Go the extra mile whenever possible

Another way to make your business experience more pleasurable is by making sure that even when complaints come in (and they will) that you go the extra mile to make sure that your customer leaves feeling like you have done your best to resolve their issue. A big mistake that companies make is by not trying hard enough to resolve complaints; therefore leaving disgruntled customers and risking losing out on money.

Set goals for staff members

Finally, not only should you be making an effort for your customers, but your staff members should be too. Set them goals to get good customer feedback, or collect email addresses for marketing purposes. Giving staff something to work towards will increase the chances of them upholding your expectations with customer service.

 
An important factor to remember is to treat everyone the way that you’d expect to be treated if you were to walk through the doors of your business. Don’t forget that your customers are one of the sole reasons that your business has success, so treat them right!

These Are The Ways Your Website It Letting You Down

It’s pretty much a given that if you want to be successful in today’s economic climate, your SME will need a good website. However, it seems like not all SME have got the memo, and in fact, there are some particular issues that commonly need improving in this sector. Read on to find out what they are.

Poor content

Content continues to be king regarding your website, and mediocre content is not going to do you any favors with your readership. Poor content isn’t only badly written posts or using only free site photos either, its content that is not significantly tailored to your SMEs target audience.

In fact, the matching of the material you are displaying to the people you are most interested in attracting as customers is a vital element of any successful marketing plan. What this means is that written, and video post needs to both pose and answer a question that is meaningful to your demographic, preferable in an accessible and entertaining way. Something you can read more on how to do in the post at https://neilpatel.com/blog/content-creation-how-to-create-better-content-for-your-customers/.

Weak landing page

Your website could also be letting you down because your landing page isn’t strong enough to keep visitors’ focus. When this happens, it can cause a high bounce rate; this is when visitors get as far as you landing page but then do not carry onto any other crucial parts of your site.

Happily, there are some things that you can do to fix your landing page and improve its effectiveness. One of these is to use a landing page builder like the one at https://unbounce.com/integrations/wordpress/ to help you create a something effective without having to have detailed coding and web design knowledge. The benefit of using builders like this make strengthening landing pages possible for SMEs whether they have access to technical expertise in site design or not. Something that can help level the playing field and ensure your site is no longer letting you down.

No social media integration

Next, your website may be letting you down because you do not include enough social media integration. This is such an important aspect of successful websites because it gives your visitors an easy way to engage and interact with your brand.

This engagement is one of the steps that the later sales and marketing stages are built upon. Therefore providing an integrated solution that will enable this to happen on your website can make a lot of sense. Read more on how to do this at https://blog.hootsuite.com/social-media-integration-for-your-website/.

Bad security

Lastly, one way that many SMEs websites are letting them down is through shaky security. After all, it doesn’t matter how integrated, and engaging your site is for your customers if they are in danger of losing their personal information by visiting.

To this end, boosting your security protocols as suggested in the post at https://www.addthis.com/blog/2018/03/01/strategies-to-improve-the-security-of-your-small-business-website-part-1-of-3/#.WrrTMJPwYkg, and even your CMS practices can have a positive effect on your website security. Yes, it may be an aspect that your customers may not respond to actively, but you can be sure they will vote with their ‘feet’ if your site’s security is ever compromised in a significant manner. Something that makes is an issue that is well worth devoting time and resources to resolving.