These Are The Ways Your Website It Letting You Down

It’s pretty much a given that if you want to be successful in today’s economic climate, your SME will need a good website. However, it seems like not all SME have got the memo, and in fact, there are some particular issues that commonly need improving in this sector. Read on to find out what they are.

Poor content

Content continues to be king regarding your website, and mediocre content is not going to do you any favors with your readership. Poor content isn’t only badly written posts or using only free site photos either, its content that is not significantly tailored to your SMEs target audience.

In fact, the matching of the material you are displaying to the people you are most interested in attracting as customers is a vital element of any successful marketing plan. What this means is that written, and video post needs to both pose and answer a question that is meaningful to your demographic, preferable in an accessible and entertaining way. Something you can read more on how to do in the post at https://neilpatel.com/blog/content-creation-how-to-create-better-content-for-your-customers/.

Weak landing page

Your website could also be letting you down because your landing page isn’t strong enough to keep visitors’ focus. When this happens, it can cause a high bounce rate; this is when visitors get as far as you landing page but then do not carry onto any other crucial parts of your site.

Happily, there are some things that you can do to fix your landing page and improve its effectiveness. One of these is to use a landing page builder like the one at https://unbounce.com/integrations/wordpress/ to help you create a something effective without having to have detailed coding and web design knowledge. The benefit of using builders like this make strengthening landing pages possible for SMEs whether they have access to technical expertise in site design or not. Something that can help level the playing field and ensure your site is no longer letting you down.

No social media integration

Next, your website may be letting you down because you do not include enough social media integration. This is such an important aspect of successful websites because it gives your visitors an easy way to engage and interact with your brand.

This engagement is one of the steps that the later sales and marketing stages are built upon. Therefore providing an integrated solution that will enable this to happen on your website can make a lot of sense. Read more on how to do this at https://blog.hootsuite.com/social-media-integration-for-your-website/.

Bad security

Lastly, one way that many SMEs websites are letting them down is through shaky security. After all, it doesn’t matter how integrated, and engaging your site is for your customers if they are in danger of losing their personal information by visiting.

To this end, boosting your security protocols as suggested in the post at https://www.addthis.com/blog/2018/03/01/strategies-to-improve-the-security-of-your-small-business-website-part-1-of-3/#.WrrTMJPwYkg, and even your CMS practices can have a positive effect on your website security. Yes, it may be an aspect that your customers may not respond to actively, but you can be sure they will vote with their ‘feet’ if your site’s security is ever compromised in a significant manner. Something that makes is an issue that is well worth devoting time and resources to resolving.

The Reality Of Today’s Housing Market – Is It The Right Time For You?

Is now the right time to enter the housing market? If the press were to be believed, then you’d stay well away. But are things really all doom and gloom? People are continuing to buy and sell property, which means that some people are still having some luck in the housing market.

If you’ve been thinking about buying or selling a property, then you need to understand a bit more about the current housing market and what it could mean for you. You might find that now is actually the perfect opportunity for you to push forward, or decide to hang back a year or two.

Learn more about the reality of today’s housing market to help you decide if it’s the right move forward for you.

A return to normal for real estate?

The housing market has been somewhat unpredictable in recent years. The economic troubles of recent years have seen fluctuations in house prices but decreases in the number of people able to buy their properties. However, figures reported this year so far show that house prices have not only returned to pre-recession levels but have surpassed them. This is good news for sellers who have been sitting on their properties for years and have been unable to sell because of fears of selling at a loss.

Some states are predicted to have strong housing markets this year, so it’s worth exploring the option to buy or sell if you live in these states.

What about below the surface?

While the increase in house prices is welcome news for some, things might not be as rosy below the surface. Some economists report that while house prices are increasing, there are many buyers who are unable to afford to buy property or that there is a shortage of available properties. The biggest demand for houses comes from the low-end of the market, and with available properties scarce at these prices – people are being priced out of owning their own homes.

This can be frustrating for people wishing to get on the property ladder, who might have to wait longer to join the real estate game.

Real estate goes digital

While developments in the market continue offline, there are some online developments in real estate that are worth getting excited about. The exchange of real estate is a tricky process involving multiple parties, and it can be easy for things to go wrong with transactions. However, things are starting to move towards a digital form of asset management, blockchain, that allows transparent trading to buyers and sellers. Blockchain allows international property sales to happen easily and efficiently, and platforms such as the i-house Token, make it more convenient to buy and sell property while keeping things secure in a cloud platform. Blockchain makes it possible to trade property using Bitcoin and other cryptocurrencies, taking real estate firmly into the future.

Younger generations struggling to get on the ladder

Millennials continue to be the hardest hit by the housing market, with slow income growth and high rental rates meaning many would-be homeowners are still living with their parents. It’s a situation that many people can relate to, but the good news is that things are on the up. The percentage of younger homeowners (under 35s) is steadily increasing, rising from 34.7% to 36% in the latest Census Bureau data. This increase is being put forward as one of the reasons behind the house price increases, as more of this generation look to own their own homes.

Of course, this isn’t something that applies to all millennials. Those who work in big cities and enjoy the lifestyle they offer can find themselves having to make a sacrifice due to being unable to afford prime real estate prices – either choosing to move to the suburbs or stay renting for the foreseeable future.

Making the right choice for you

The decision of whether or not to buy or sell will ultimately depend on your individual circumstances. Delving too much into the press that surrounds the industry can be conflicting and off-putting, so you need to do what’s right for you. If you are in a position to buy or sell your property, is there ever an ideal time to move forward? Before you commit, make sure that you assess your risk. Take a good look at the market to see what’s on there and whether or not it’s the best move for you and your family.

The housing market can be a tricky arena, but at least for now – things are looking like they’re on the up.

The Right and Wrong Ways to Outsource

There are always right ways and wrong ways to do things in business. And before you dive into anything for the first time, you should have a pretty clear understanding about how you can get things right, as well as the ways in which people often get things wrong. This definitely applies to outsourcing, which is the practice of hiring external companies to carry out specific tasks for your business.

It can be very tempting to make use of outsourced services when you read about the benefits, but there are still things that can go wrong if you approach outsourcing in the wrong way. It’s up to you to make sure that you get this right because you’ll be left with huge regrets later if you allow yourself to make mistakes. We’re going to look at some of the wrong reasons for getting involved in outsourcing, as well as some of the ways to make it work for you.

So read on now and make the most of all the information that’s on offer here. After all, this could be the difference between success and failure for your business’s outsourcing aims.

 

The Wrong Reasons Companies Outsource

Through Sheer Laziness

If the main thing making you want to outsource to other companies is a sense of laziness, then you should probably think again. Sure, it can be difficult running a business and working hard all day. But if you don’t really need to outsource and you just want to be a little more lazy in the office, you’re probably going into this for all the wrong reasons. There are plenty of good reasons to want to use outsourced services, but this certainly isn’t one of them.

A Lack of Interest in New Trends

New trends and innovations can sometimes leave some business owners perplexed. If you’re set in your ways and you’re not sure how to deal with the new trends in your sector or industry, the answer is not outsourcing. You need to confront these changes and deal with them head on because if you don’t, you will simply delay the inevitable point at which this clash becomes apparent. Outsourcing would do nothing more than shift the problem when you should be solving it.

Overconfidence Regarding the Company Finances

Another thing that business owners sometimes do is outsource too much to other companies because they feel like they can afford to do so. Sure, things might look good in the company accounts right now. But if you’re hiring people to do work that your company can already easily do in-house, you will basically just be throwing money away. Outsourcing just because you can is never a good thing, so don’t let your overconfidence get the better of you on this issue/

Listening Too Closely to Others

If someone else has told you all the great things about outsourcing but hasn’t offered any words of caution or reasons why outsourcing is not always the answer, you probably shouldn’t listen to them. This is your business so only you can make the decision that’s right for you. If you listen too closely to other people, your judgement will be clouded, and that’s not what you want at all. Sure, take advice, but don’t be led by people who don’t know your business anywhere near as well as you do.

Falling for a Slick Sales Pitch

When a company comes to you and says you should outsource some of your tasks to them, you should always tread carefully. They might genuinely be able to do something positive for your business, but you certainly shouldn’t fall into the trap of believing everything you hear from them. After all, they’re trying to sell to you so you shouldn’t fall for the sales pitch hook, line and sinker. That rarely ever ends well.

 

Some Good Examples of Ways to Outsource

Carry Out Plenty of Research and Meetings First

Before you go any further, you should research the companies that you are considering outsourcing to. You can’t simply assume the best and hope things go according to plan. Unless you have a strong idea of what the company can do and what it’s done for other similar companies in the past, you can’t really make an informed decision regarding whether or not you should outsource to these companies and use their services or not. Never go into this kind of business arrangement blindfolded.

Gain Skills That Your Team Lacks

If your team is clearly lacking in certain areas, there’s nothing at all wrong with outsourcing in order to plug those gaps. That’s something that can be really productive because no matter how strong your team seems, there will always be areas in which you don’t have what you need. For high tech issues, software companies will be able to come to the rescue for you. It’s during times like these that you’ll be very glad for outsourcing. It’ll help your team through tough times.

Get the Small But Necessary Things Off Your Plate

There are so many small things that you have to deal with when running a business. But just because those small things are annoying and time-consuming, that doesn’t mean they’re not also very important. Once example is data entry. You need to keep things organised in that department, but the work itself can be tedious, downright boring and it takes a long time too. This is the kind of thing that it makes sense for your business to outsource to another company instead.

Avoid Spiralling Hiring Costs

Spiralling costs are never much fun to deal with, especially when those costs are linked to the people you hire. Sometimes, your small business simply can’t afford to hire all of the people it needs in order to stay competitive. That’s when outsourcing can be useful to you. It allows you to make use of the best people without actually having to commit to hiring them on a permanent basis. In other words, you can get the rewards without all the costs.

Stop Spreading Yourself Too Thin

If you and the other people in your team are currently taking on far too much work, then it does make sense to take some of the load off your shoulders by outsourcing some tasks. Spreading yourself thin is never good for your company because it usually means that you’re able to achieve less in pretty much every area of your business. And then there are the stresses and pressures that come with having to take on too much by yourself.

Always Assess the Results Being Produced by the Companies You Outsource To

One thing you can’t do is simply outsource something to a company and then just forget about it. That’s when you start to really experience problems because you’re not paying attention to the results that are being produced. If you find that the company you outsourced to is producing results that are worse than the results you’re able to produce in-house, it doesn’t make much sense to carry on with the partnership, does it? However, you will only know about that if you’re monitoring things closely.
Just like with anything else in the world of business, there are good ways and bad ways to go about the task of outsourcing. There should also be limits on what and how much you decide to outsource because it is always possible for your business to have too much of a good thing, and you can’t let that happen.