Attracting The Right Tenants Is A Subtle Art

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When you are invested in real estate, it can be difficult to know what step to take next. One of the most important things about the whole process is knowing how to attract the right tenants. Getting people interested in your property can be surprisingly difficult. A lot of people get into real estate thinking that it is a walk in the park. Some even seem to have this idea that tenants will just fall into your lap. However, the truth is a little more severe. For most people, it is a matter of continually finding ways to try and attract more and more people to your properties. It is highly competitive, no matter where you are in the world, and you need to know the tricks. In this article, we are going to have a look at some of the more basic tricks behind attracting tenants. Let’s take a look.


Know Your Target

The truth is, most people come to real estate from completely the wrong angle. The majority of investors will buy a property and then go hunting for tenants to fill it. However, it is likely to be much less hassle if you do it the other way around. Before you even go shopping for that first property, you should have a target tenant in mind. If that sounds complex, don’t worry – it’s not. It is just a matter of thinking about a certain key demographic, and then looking for a building to apply to it. If you have a target tenant in your head when you are looking around, then it is more likely you will be able to fill the property.


Emotional Promotion

At some point, you will need to get engaged with the process of promoting your properties. This can be quite a difficult affair, and it is likely you will want the help of a realtor. However, there are certain attributes which all the best promotional efforts have. It is a good idea to get to know the tricks and tips as well as possible. One of the main things which tends to draw people in is that the promotional material is emotive. With genuine emotion, you are more likely to draw people in faster. This is best expressed through the architectural visualization itself. But it does apply to all parts of the advertising. As long as you are evoking emotion in your potential tenants, you will be more likely to attract them.


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Focus On Efficiency

Let’s now take a look at the actual property itself. If you are keen to attract as many potential tenants as possible, you need to ensure it has everything you can possibly give it. The priorities are worth knowing here, so that you know where to spend your time. The research shows time and again that people really favor energy efficiency above all else. Therefore, work hard to ensure your property is as efficient as possible. This will make it much more likely to be attractive to more people.

Tenants or Tourists: Should You Rent Long-term or Short-term?

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When you offer your property to other people to rent, you have two options. You could rent it out long-term, taking on tenants who make it their home. The other option is to use the property as a vacation home. You can rent it out on a short-term basis, charging higher rates for shorter periods. However, how can you know which one is best for you? What’s the best money-maker, and what are the pros and cons of each option? Before you decide what you want to do, consider these important benefits and drawbacks of renting to either tenants or tourists.



One thing you need to consider is flexibility. This is something that you get more if you decide to rent your property in the short-term. You get to decide how long someone stays in the property, whether it’s a couple of nights or a couple of weeks. It allows you to fit any work involved around your own life. And if you want to use the property yourself, you can make sure the time you want it remains free. If you choose to take on tenants, you’ll have to follow the law. You won’t be able to use the property freely, and if you decide you want it back, you have to give notice.



Another thing to think about is securing your income. When it comes to cash flow, renting to tenants can often come out on top. The reason for this is that you can secure long-term tenants who pay their rent on time every month. When it comes to vacation homes, there’s no guarantee of bookings. There are low periods and high periods, which can balance things out. However, your property could be empty for weeks or even months at a time. This does depend on your location and your property, though. Some people will find they have constant demand.

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The amount you can charge usually differs when you’re renting on a long-term or short-term basis. Generally, you can charge a lot more for a vacation home than for a tenancy. This is because you’re offering the property per night, or perhaps per week. Due to having busier and slower seasons, charging higher rates helps to fill in the gaps. You could potentially earn more from renting out your property in the short-term. However, this will only be the case if you have a suitable property in the right location.


Which Is Best for You?

It can be tough to decide which option is right for you. If you already own property, you should look carefully at demand in your area. Are there plenty of travellers who need places to stay? Or is there more demand for homes? However, you have more freedom if you want to invest in real estate you don’t own yet. If you want to try renting out a vacation home, you can identify the best area for it. But you will have to keep in mind that property prices could be higher in popular locations.

Short-term renting could be right for you, but long-term renting is often best too. It’s up to you to decide what to do.

What Can The Average Startup Do To Make Their Website More Professional?

Building an incredible website is tough at the best of times. But if you’re not a designer, it can be even more challenging. The problem is that when visitors come to your site, they make a split-second decision about whether or not to stay. It’s one thing to have a great product. But it’s quite another to get customers to stick around and actually buy it.

When you first get a new visitor to your site, they’re immediately going to absorb all of the elements of your website. They’re going to look at the font, the navigation, and the interactive features. And then they’re going to decide whether it’s worth their while continuing on the site. Sometimes it will be if you get it right. But often, there will be some issue lurking in the background that the user picks up on, but which has gone under your radar.

Rule number one of a successful website is guiding the user to the content they want. If users can’t find what they want, they’ll go somewhere where they can. Rule number two is to make your website look as professional as possible. Here’s what to do.


Make It Easy For People To Learn About You

When somebody arrives at a website, he or she wants to know about the people behind it. You’d be surprising just how often people frequent the “about” page on your site. Having an about page is important. It helps generate trust in your customers and enables them to see that you’re genuine. Many sites contain a lot of content. But they don’t always have the most prominent information about the people behind the product. At the start, when your brand is small, this information is important.


Stick To Basic Logos

If you’re not a designer, you’re probably not aware of the trends in web design. But like other areas of life, certain fashions come and go. One trend that has been around for a while is the use of “basic logos.” These are essentially like the clip art of yesteryear, except the designs themselves are usually monotone. Many of the top companies in the world use these vector-style graphics. And so when your business uses them, it emulates their professional appeal. Bright or bold visuals are okay, so long as they’re paired with a neutral background. Cartoony visuals are a big no-no, unless, of course, you’re selling Disney toys!


Create Integrated Functionality

Integrated functionality might seem like a bit of a mouthful. But the concept is actually rather simple. It means that your website’s functions are tailored to your customer’s needs. One of the problems with many sites today is that they lack specific features that businesses need. Say your site needs a signup form that leads customers through multiple steps. Without including some kind of web app, that’s going to be tough indeed. Adworkz is a company that addresses common problems of website design. It points out that websites shouldn’t just be online brochures. They should instead be a place where customers come to interact with your business. Text on a page is not enough. Great web design should involve additional elements that help improve the client experience. Blogs, comment sections, ordering systems: they all make a big difference to user experience.


Represent Your Ideas With Icons

Rather like logos, icons are a way to communicate the professional nature of your business. But icons work differently to logos. Icons are often used to communicate information about product features. They’re best used in conjunction with text. Say for instance you’ve got a product with multiple features. Most sites in the past would just use bullet points to describe features. But modern sites are using icons to do the same thing. In a very real sense, icons are replacing bullet points when it comes to web design.

Make sure that when you choose icons that they match your website theme. Also, use familiar icons, like shopping carts, that users will recognize.


Do Your Design Research

There’s a good chance that there are other people in your industry who have already hit upon a design language that works. Different industries have surprisingly different web designs. Some industries, like the travel industry, are dominated by short, snappy lines of text, and loads of images. Other industries, like say software, focus more on language. Some companies go even further than this and develop rich media to complement their brand. If it’s appropriate, you could embed audio, video, infographics and even GIFs.


Get Serious About Your Color Scheme

The colors that you choose for your website are a bigger deal than you might think. Different colors convey different types of information about your company and your product. Red is a great color if you want to get a customer’s attention. It’s great for when you want to direct attention towards a call to action. Orange is good for companies who want to appear affordable and adventurous. Yellow is cheerful and playful. Gray is refined, neutral and modern. The list goes on and on. Be clear: different colors will have different effects depending on where you’re located. If your business just deals with local customers, you don’t have to worry. But if you sell overseas, think carefully about how different colors are interpreted. In one location, red might be attention grabbing, in other, it might mean “STOP.” And stop is precisely the opposite of what you want customers to do when you’re looking to convert. Cultural considerations are important.


Simple Sites Rule The Day

Customers don’t have an eternity to figure out all the intricacies of your product or website. They just have a need, and they want it resolved quickly. Clutter on your site is off-putting. Presenting users with too much information can have an adverse effect. Instead of writing down all the benefits of your product, stick to a simple headline. Then include an image or a clickable link. This will help to break up otherwise dense information about what you do. Take a look at any Apple product launch if you’re still not sure what this means.