How to Balance Work, School and Leisure When Taking an Online Course

Starting your own business and pushing your career forward are great ways to earn more money. You can also achieve more by pursuing a master’s degree in the field of your choice. In fact, you can do all of these things and be that much closer to becoming financially free and independent.

Thanks to online master’s degree programs and courses, it is now possible to pursue a master’s degree in various fields such as health law and policy without moving near a university or spending a lot of time attending classes. You can pursue a master’s degree while working a full-time job or running a business. All you have to do is balance work, school and some personal time.

Set Schedules and Get Organized

Online courses give you the freedom to study at your own pace. Top programs such as the masters in health law from Hofstra Law are even more flexible thanks to the use of their online learning platforms. You can access course materials, join online courses and communicate with your lecturers at your own time.

The freedom and flexibility are there to help you get the degree you are after at your own time. That said, you should still organize your time and set schedules properly. Divide your time between work and school. Don’t forget to set aside a few hours for leisure and personal activities.

Once you have a schedule, stick to it. It is easy to postpone studying or to be laid-back with your time, but this often leads to you not being able to complete the courses on time.

Have Objectives Before You Start

Always start an online course with a clear set of objectives. What are the things you want to achieve with the master’s degree? Why is the course your best way to get to those goals? Answer these questions and figure out the goals to aim for before enrolling.

Having a clear set of goals is important to keep you motivated. This will affect not only your school life but also your work and personal life. The idea is to find balance between the three, and having a clear set of goals will help you stick to the plan at all times.

Set Aside Time for Relaxation

At some point, the burden of work and the tons of course materials you have to read before the next exam will get to you. Again, balance is very important; that includes setting aside some time for personal life, leisure activities and some rest. Allowing yourself an hour to read or watch a movie before going to bed for at least 6 hours every day is a good place to start.

Letting your body and mind rest properly will help you stay on track. You can maintain focus for longer and have the energy you need to tackle work and school-related chores. Online courses are already flexible enough for you to make necessary adjustments. All you have to do is plan a balanced schedule and you will be able to get a master’s degree without a problem.

How Much Money Should Your Business Spend On Social Media?

Who’d have thought that when Facebook first hit the scene, we’d one day be spending money to promote our business with it? That’s the way life is these days, and social media has become one of the most effective marketing techniques around. We’ve found ourselves in the position where we actually create a social media marketing budget. But, how much money should we actually put into this pot? Let’s discuss.

Which Platforms Do You Want To Target?

You might think that a successful social media marketing campaign is all about Facebook and Twitter. You’re wrong. Nowadays, there are many other platforms that deserve just as much of your attention. Take Instagram, for example. What about WhatsApp? The more platforms you want to target, the more money you might have to put into this fund. Equip yourself with the relevant knowledge you need to determine which platforms you want to focus on.

Do You Know What You’re Doing?!

If you’ve never been involved with social media before, stop what you’re doing right now! You can’t just expect to be successful if you’re going headfirst into a social media campaign. You need the skills to succeed, and they won’t just appear overnight! So, do you need to outsource this task to marketing specialists instead? That’s something else to consider when it comes to the budget.

Research Industry Trends

It’s all well and good spending $$$ on social media, but is there actually any point? Is your company targeting elderly customers that likely won’t be flocking to Twitter in their droves? It’s important to take industry trends into account before you go crazy. This will help you to target the right people, for the right budget. No unnecessary spending is required!

Is Paid Promotion Part Of Your Plans?

Many social media platforms offer paid promotion in order to reach more viewers with your content. Again, this isn’t something you want to just chuck a bunch of money at. You need to determine which posts you want to promote, how much you want to spend and who you’re targeting. All of this must be taken into account for your budget, as it could get quite expensive!


Do You Need Specific Branding?

Have you ever come across a particularly bad-looking social media page before? I have. I kid you not – some businesses use Microsoft Paint to create their Facebook profile page. Don’t do this! If you want to look professional, you need to take this matter seriously. Is it worth spending a little extra on exclusive branding for your pages? Do you need expert help to set correct dimensions for your pictures? All of this has the potential to cost your company money, and you need to be prepared for it.

If you came to this article with the view that spending money isn’t necessary, we hope we’ve been able to change your mind. Social media is a key part of any business’s marketing strategy in 2016, and you have to be willing to put funds into it. Hopefully, success will follow!


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Could You Do More To Promote Your Business Online?


What would you think if someone came up to you on the street and told you that they could run a mile in under four minutes? You know that it’s possible because it’s been done. But if someone is walking around telling people they can do it, you smell a rat. It sounds an awful lot like they’re bragging without actually showing people anything to back it up. No-one likes a blowhard, so you’d probably give them the cold shoulder.

At the same time, how ready would you be to use a business that didn’t have any real presence online? You see its office, its store, every day on your commute, and finally, curiosity gets the better of you, so you decide to check them out. No website, no reviews, it’s like they don’t even exist. That’s weird, right? Why wouldn’t you get your name out there?

And there, in a nutshell, is the balance you have to strike if you want people to check your business out. You need to let them know you’re there, and know that you’re good, but you have to be able to back it up. So you need a strategy to publicize what you do.


It Starts With A Hook


You’re good at what you do, have been doing it for a while, and are doing OK for business. You don’t have much in the way of an online footprint, but you have a LinkedIn profile. That’s all a business needs, right? Well, no.

But at the same time, if you go shouting your name from the rooftops, people will ask: “If you’re so good, why am I only just hearing about you now?”. So you need to give people a reason to take notice. A special offer, a relaunch, an event you’re holding. Something.


You Get The Word Out There

If you don’t have a Twitter account, get one. And a Facebook page. Not personal ones, you need them for your business. Follow and engage with people in your area. Get the hook out there at this point. Get in touch with a press release distribution company and promote your event as widely as possible. Be ready for increased demand – the worst kind of launch is one that falls short due to lack of preparation.


Take The Chance To Harvest Contacts

When you do well with a business-based launch, it creates its own publicity. It attracts people, and this is where you take the chance to spread the word further. Harvest email addresses, phone numbers, business-to-business details. Use these, whenever possible, for properly targeted mailouts. Don’t spam anyone – the more information you pick up, the more you can hone your marketing.

One of the biggest mistakes companies make is not doing enough to sell their business online. This doesn’t just mean not having an online presence. It is almost as bad to have one and not use it properly. A standalone website with no interactivity is like a shop front without a shop behind it. Remember this, and engage with your customers. That’s how you’ll make your business sing.