Leasing a Luxury Car

When shopping for a luxury car, you’ll find yourself with two options – either buy your car of choice outright, or lease it. For many years, the standard option for purchasing a luxury car has been to buy one, but the option of leasing a luxury vehicle is becoming more popular with drivers across the country. Here are four reasons why leasing is being considered a great alternative to buying when it comes to purchasing a luxury vehicle.

  1. You only have to worry about one monthly payment

Perhaps unsurprisingly, leasing a car is somewhat cheaper than buying a car outright. As the keeper of a leased car, you will be expected to pay a monthly fee to the lease company in return for use of the car. The monthly amount is calculated before you lease the car by subtracting the car’s estimated value at the end of the lease period from the car’s value at the time of leasing. The cost of your monthly payment is also likely to be influenced by the number of miles you are estimated to drive in the vehicle; a lower estimated mileage will ultimately translate into a lower monthly fee.

  1. You don’t have to think about affording car repairs

Leases are great for people who aren’t interested in keeping their vehicles for long periods of time. The average lease runs between 2 and 4 years and after that time you simply hand the car back to the lease company and pick out a new one. Because the lease times typically span just a few years, it’s likely that the manufacturer’s warranty on the vehicle will remain in force throughout your time as the keeper of the vehicle. This means that you won’t have to worry about paying to fix any problems that arise during your lease. As well as being covered by the manufacturer’s warranty, you’ll also have the opportunity to take out some form of maintenance contract with your lease provider; as part of your maintenance contract, you will be absolved from paying for tyre repairs, maintenance costs, or service charges throughout your lease period.

  1. You aren’t affected by vehicle depreciation

All cars depreciate in value – typically at an alarmingly fast and ultimately unavoidable rate. The good news for keepers of lease cars is that you don’t have to worry about your vehicle’s rate of depreciation. The car’s depreciation was estimated at the beginning of your lease and used to calculate your monthly fee. At end of your lease term, all you have to do is hand your car back to the lease company; the depreciation will then be absorbed by the lease company who own the car.

  1. You’ll have plenty of choice

If you’re interested in leasing a vehicle, there are plenty of car brands and vehicle models for you to choose from, whether you’re looking to lease an Audi, an Aston Martin, or a Ferrari. As the keeper of a lease vehicle, you’ll also be at liberty to swap your car at the end of your lease agreement for a newer, up-to-date model with all the latest gadgets. Unlike a car owner, you won’t have to worry about how much your car has depreciated during the time it has spent in your possession, how you are going to sell your car for a sufficient profit, or how you are going to negotiate the best deal on a brand new car.


4 Main Uses for a Business Line of Credit

In your personal life, you don’t always have the cash on hand to buy the things you need. Large, important purchases, like homes, cars, and furniture are almost always financed through loans, and even everyday shopping can go through credit. People need personal lines of credit to afford those items that help them live better ― and the same is true of businesses. Regardless of your business’s level of success, you should consider applying for a line of credit, and here’s why.

What Is a Business Line of Credit?

Typically arranged between a business and a bank ― or another stable financial institution ― a small business line of credit is a financial tool that establishes a loan balance from which the business can withdraw funds. Much like a personal credit card, the lender establishes a maximum amount, which the business cannot exceed. Every month, used credit accrues interest, and the business must make a minimum payment to the lender to avoid penalties.

There are dozens of ways for businesses to acquire cash, including other types of business loans. However, lines of credit differ because they are recurring, they are smaller and cheaper, and most importantly, they are controlled almost entirely by the business itself. Business leaders decide when and how much to borrow, when and how to use that cash, and how soon they will pay it back. As a result, lines of credit are more flexible to a small business’s typical needs, making them a must-have for healthy small-business finances.

The 4 Uses for Lines of Credit

That isn’t to say that lines of credit should be used for all a small business’s needs. For example, startup costs tend to significant, and few lines of credit will cover such sizable amounts. When you need quite a lot of cash and you aren’t sure when you can repay it, you should consider other financing options, like traditional loans, investors, or crowdfunding. However, once your business is up and running, you will probably need a line of credit to ensure it continues to run smoothly. Likely, you will find a reason to acquire a line of credit in the following four expense categories.

Working Capital

B2Bs and other businesses that tend to wait between project completion and payment often endure periods without much cash on hand. When your business gets tied up by its accounts receivable, you still need money to keep the lights on and the coffee flowing. By drawing down on a line of credit (the industry phrase for withdrawing funds), you can get the cash to keep your business running until clients pay their invoices.
Usually, working capital lines of credit are one-year terms with floating interest rates, and many lenders will limit your max credit to 70 percent of your accounts receivable.

Asset Acquisition

Providing less flexibility than other lines of credit, asset acquisition lines (also called asset purchase lines) are used only when you need to buy new equipment, land, or other assets. When you desperately need another bay of computers or wall of ovens, you send the invoices for your purchases to your lender, who will then pay roughly 70 percent of the costs to help your business obtain the assets you need.

Asset acquisition lines of credit mature, unlike other lines of credit, meaning once it expires, businesses can no longer draw down on it. Then, payments convert to principal and interest amortized over a fixed period, usually between three and seven years. These lines of credit usually have fixed interest rates, making them more manageable.

Construction and Expansion

Large-scale construction efforts ― like the building of a skyscraper or a housing development ― require large construction loans, but if your small business needs renovations or you have some other small-scale construction need, you can use a business line of credit. For example, refinishing a retail space to create a restaurant or combining separate office spaces into one are excellent uses for a line of credit.

One drawback of using a line of credit for construction and expansion efforts is that you will need to pay costs out-of-pocket initially. As with asset purchase lines, construction lines will repay you using the invoices you submit. Sometimes, lenders will visit construction sites to survey the work ― ascertaining that invoices are correct.


One of the least common types of business lines of credit, guidance lines offer a business speed and flexibility. Essentially, a guidance line requires a lender to give pre-approval on future purchases. You might require a guidance line if you don’t need anything yet, but when you do have a need, you must act swiftly ― like a real estate company looking for properties to flip.The terms of guidance lines vary depending on what businesses expect to acquir

e with them. Usually, the loans are relatively sizeable and are repaid over a decade or more with an adjustable interest rate. Guidance lines mature after one year, but businesses can choose to renew the line as necessary.

15 Things Your Business NEEDS To Know About Personalized Emails

If you’ve heard it once, you’ve heard it before – email marketing offers the highest return on investment of every other form of marketing there is. And considering that the ROI is an average of $38 for every $1 spent (that’s a whopping 3800%!), it is no wonder that even companies with a tiny little marketing budget are jumping on the bandwagon.

Now you might think that a ROI that high can’t be beat. But according to a study done by DMA, one in 5 companies are reporting ROI’s as high as 70:1! So what are these companies doing that is so special compared to what all the rest are doing? Well there is no way to provide an exact answer, but one factor is probably that they’re personalizing their emails with anything from the subscribers name in the subject line to dynamically adjusting content based on their subscribers data. There’s also the fact of using an email list cleaner that helps them keep their contact database valid for the best performance.

Back in 2013 Experian reported that only 70% of brands were actually personalizing their communications with subscribers, while a more recent report by Adobe says that the majority of brands have basic personalization in place. However nearly one third of Tier 1 retailers (annual sales exceed US $1bn) say that they have limited or no capability to support personalization efforts. And that is shocking because email personalization isn’t that difficult!

No matter the size of your company, or how large your list of subscribers is – email personalization is relatively easy to implement. And the nice thing is that many of the more established bulk email providers support the sending of personalized emails! Now if the stats you’ve seen so far don’t shock you into building personalized email campaigns – then maybe the following email personalization stats will!

  1. In a research report titled Email Marketing: Get Personal With Your Customers, Aberdeen Group revealed that click-through rates are improved by an average of 14%, and conversions improve by as much as 10% when subscribers receive personalized emails.
  2. In another more recent study by Campaign Monitor, unique open rates had increased to 29% and unique click through rates to 41% when comparing personalized email campaigns to non personalized ones.
  3. The same study showed that simply personalizing the subject line of an email can improve your open rates by as much as 37%. And by implementing the most basic of personalization techniques, which is essentially just segmenting your email lists, you can increase your email revenue by as much as 760%!
  4. Although website analytics, namely the ability to track the activity of individual visitors on a site and keeping a record of a buyers past behavior has vastly improved; only 39% of online retailers are using email to send personalized product recommendations.
  5. And this is despite a survey by MyBuys Inc. And The E-tailing Group Inc. that found that between 39% and 41% of consumers purchase more often when they receive emails that are personalized based on their past interactions with a retailer, their past purchases, or their on-site browsing.
  6. A study by Listrak reinforces this with their report that revealed 80% of consumers find it helpful when emails from retailers feature products based on their past purchases, with 71% liking emails that feature products based on their browsing behavior.
  7. Although Digital Trends found that 88% of consumers think that companies should give them the option to decide how their personal information will get used to personalize their shopping experience, as much as 73% of consumers said that they prefer to shop with retailers who make their shopping experience more relevant by using their personal info.
  8. A report by Infosys shows that 59% of shoppers who have experienced personalization believe that it had a significant influence on their purchasing decisions, while 89% of shoppers who have engaged with retailers via social media channels believe those interactions have also impacted their choices while shopping.
  9. A study by Chadwick Martin Bailey revealed that the two main reasons why consumers like and subscribe is because they want to receive discounts and special offers, and to take part in a specific promotion. Personalized email campaigns allow you to provide relevant content that is more likely to keep them as subscribers.
  10. The two main reasons that subscribers in the U.S. will opt out of emails from a business or non-profit is because they are receiving too many emails (69%) and because the emails they are receiving are no longer relevant to them (56%).
  11. In a survey of more than 1100 digital and ecommerce professionals, Econsultancy and Monetate found that 94% of businesses feel that personalization is critical to both their current and future success.
  12. According to Demand Metric, 78% of consumers feel that a company who takes the time to provide them with custom content is actually interested in building a good relationship with them.
  13. The Experian Data Quality Study discovered that the biggest challenges with personalization are gaining insights quickly enough, having the right amount of data to properly personalize emails and subscriber data that is inaccurate even though it is the subscriber who provided it.
  14. In a study conducted by Janrain, it was discovered that 77% of customers would trust businesses more and be more willing to provide personal info if the business explained how they plan to use the personal information provided to improve the customers online experience.
  15. According to a study by Gleanster, emails that combine segmentation techniques, a personalized greeting, product or service recommendations and the use of custom database fields in their copy deliver up to 360% higher conversion rates than a broadcast message that uses nothing but a personalized greeting.

As you can see, email personalization has a lot going for it and as long as your subscribers list is not filled with people who are paranoid about their online privacy – then personalized email campaigns are probably one of the best things that you can invest in. And that holds true for every kind of business – from a small content blog or local business to a massive ecommerce platform or multinational company!

Email personalization obviously starts with some simple data about your subscribers, and between email and website analytics you may be able to glean a fair amount of info without asking a single question. But if you want to be absolutely certain that your emails are relevant and that the information you’re using is accurate then take the time to build an en email preferences and customer info page, then send an email asking your subscribers to update their details.

Then start building customized emails, enjoy the benefits and let us know how your personalized email campaigns are doing!