It’s safe to assume that any business-savvy person worth their salt knows that going international as a business is a sign of growth and development. Some may say that they prefer to keep their business local, and more power to them, they might be doing pretty well where they are, but the truth is that if they had the extra funds and a will to take some risks, they could probably be doing well somewhere else as well. If you feel like your end goal as a business owner is to go international, then you are on the right track to making it big. If you are one of the people who is willing to keep their business local for the sake of security and convenience, then it might be about time to introduce some excitement into your life. Not that it’s boring or anything, but there are a lot of potential opportunities of a lifetime to be made all over the world, and sitting around in one place is definitely not going to get them sorted. A wise person once said, that if you don’t try, then you have already lost, and what wise words those are. Going international, or even global, comes with such a huge set of benefits that if you succeed you will forget about all the effort it took to get there rather quickly. Still not convinced? Well, keep reading and hopefully, you will have a new outlook on things by the end of this brief post.
Why it’s worth it no matter the business model
After all, the most basic benefit of being in more than one place, is exposure to a much larger audience. If your original target market possibly has an equivalent somewhere else in the world, that is possibly pure untapped market, just waiting for you to go and make the best of it. Those of you selling something which is either relatively quickly disposable or consumable, like food or shoes, have a much easier time retaining a core clientele. After all, it’s nowhere near a buy-once-and-never-again deal, but something which needs to be replenished on a regular basis. If your customers are pleased with your services, then you can bet that you will be the one they come back to. This does not mean you should not be interested in expanding somewhere though, if you can keep a steady flow of customers where you are now, why shouldn’t you be able to do the same elsewhere?
For all your business owners who took the harder route and are selling something much more durable with a date of expiry which is much further away, maintaining a stable customer base might prove to be a bit more difficult. For example, let’s say you are selling watches. A watch does not need to be replaced every week or so. The only time people will buy a new one is when they need one, or because they want one, leaving you with the difficult task of making people desire your new product even if it is nowhere near a necessity. Opening up branches internationally once again exposes you to a much larger customer base, allowing you to appeal to more people where the downtime in between client purchases will feel much less frequent as a result.
Why it is easier than ever
A mere few decades ago, in order to find out if there is a potential market for your services or products somewhere far away was to either have someone on location who is in the know-how, or doing some extensive research by yourself, preferably also on location. Needless to say, in order to conduct such thorough research far away from home could prove to be quite the ordeal, both time-wise and money-wise. However, nowadays we are living in the age of the internet, where stats and just about most of the world’s knowledge are at our fingertips the moment we get a keyboard or smartphone in our hands.
Tools and services
You can use various tools to map out a better demographic map for yourself, and even prepare yourself for the road ahead across the globe, without the need leaving your chair. With leelinesoucing fba prep services and other similar businesses, you can assure yourself that you’re not going in somewhere completely blind, even if you’re planning on going to China to open up a business. Allowing you to strike some deals regarding production or importing before you even arrive at your destination can not only be a huge load off your mind, but a key factor in ensuring your success, for rather obvious reasons. After all, one less unknown, is one more known which could be a surefire way to strike the deal you’ve always wanted to.
The previously mentioned internet currently has something as close to a monopoly as possible without being one when it comes to communication across the world. Video calling, conference calls, online meetings, global file sharing and more allows just about anyone to not only communicate with people across the globe, but to cooperate as if they were right there with you. If you do go through with opening up another branch somewhere else in the world but you’re afraid of the two teams drifting too far apart, then there are programs which can help both teams stay in touch. Not to mention, even without having a whole separate team elsewhere you can still get people from all over the world to work with you on whatever project you need help on. Perhaps your dream graphic designer is actually in Moscow while your main office happens to be in California? Ignoring the obvious solutions such as Skype or email, there is a platform which allows for everything you might ever need. Voice calling, different channels within a group to discuss various topics, file sharing, and even screen sharing. That particular platform also happens to be free, and is called Slack. If you want to try it out, then you don’t have much to lose, and considering the potential benefits and possibility of improved workflow throughout, it would be almost foolish not to use it for even your local team.