Converting Leads to Sales Using Clever Website Improvements

Your business website is arguably one of the most important components of your business. Many people call their website the digital storefront of their company, and the analogy is actually fairly accurate. Many people can’t seem to grasp the fact that many of their sales are going to come from online orders if they’re able to improve the customer experience of their website.

But what exactly is meant by customer experience? It’s rather simple. Have you ever browsed a website and found it difficult to read the text? Perhaps you got fed up because the website asked you to sign up for an account before purchasing anything, or maybe you didn’t like how few pictures there were of a product. There are all things that contribute to a negative customer experience. In this article, we’ll be going through a number of different ways to improve the customer experience in order to convert more leads into sales and ultimately grow your company.


Use the right type of SEO

There are two main types of SEO that businesses use: black hat and white hat.

Black hat SEO refers to underhanded methods, such as overloading a website with keywords, using unnatural links or even spamming their website on other blogs and social media. This aggressive strategy usually results in poor web content and isn’t natural for a human being to read. It’s targeted towards robots and search algorithms instead.

White hat SEO, on the other hand, is focused on creating human-friendly content that is easy to read, makes sense and improves the customer experience. Many business owners go for cheaper SEO services that typically use aggressive black hat methods. Instead of relying on those services, switch to a reputable SEO company such as  instead. They will use organic methods to grow your website’s search ranking instead of abusing search algorithms, resulting in more natural leads that will quickly convert into sales.


Don’t overload the customer with information

Giving your customers plenty of data to read and use is great, but you may be overdoing it. For instance, if you’re selling computers and your target is the casual crowd, then you may want to hide most of the computer specs in a “technical information” link. Many tech companies already do this, such as Apple’s MacBook Pro page at There are very few specs mentioned on the landing page. Instead, it’s filled with beautiful images of the product, the features are explained in simple terms that anyone could understand and there is technical information available at the bottom.

These types of strategies are perfect if you want to appeal to a wider audience. You want to tell them what your product can do and what needs it meets, not just the specifications inside. Of course, this doesn’t always apply to every product that you could sell, but it’s a good example of how you can sell a product without having to overload the customer with details.

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